From a fabric catalog
to a clear customer journey.
Yaro‑Tex is owned by Michał Rosiak, the owner of MABARO Studio. This project shows how we present a manufacturer’s broad offer and help different buyers find the right next step.
Explore the Yaro‑Tex websiteThe task: different buyers, one offer.
A brand ordering production, a sewing business and someone buying a few meters of fabric need different information. The project goal was to organize the offer so buyers could find the right fabric group, review specifications and reach the appropriate contact path.
A structure built around products and uses.
The offer is grouped into categories including cotton, viscose and bamboo fabrics, sweatshirt fabrics, ribbed fabrics and cuffs. Composition, weight and applications support comparison. Separate content explains printing, finishes and ordering.
Two sales journeys.
B2B buyers can select a fabric and prepare a production inquiry. Buyers looking for smaller quantities are directed to the CoStories online store for purchases by the meter. The manufacturer’s website and the store serve different purposes; navigation shows where to continue.
Information before the first inquiry.
The website presents public ordering information, frequently asked questions and details useful when preparing an inquiry. Language versions make the offer available to international visitors. This project description focuses on offer presentation and contact journeys.
What can you evaluate on the live site?
Check how easily you can find a fabric group, compare specifications and choose between B2B production and buying by the meter. This is a published project from our own business, not an external client engagement. Traffic and sales effects need separate measurement; no unverified growth figures are attributed to the project.
Let’s organize your manufacturing offer.
Describe your products, buyers and current website. We will use that to agree the structure, materials and scope of your project.
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